Social media has had a profound affect on maintaining connections with customers, friends and non-friends alike. So what impact has Facebook, Twitter and Google+ had on our summer camp?
Our Camp Facebook page has played a role in getting fun messages out to those who ‘like’ us. We’ve posted pictures and videos. It is by no means a reliable way to get important messages out to staff, campers and parents. It’s mostly just for fun. It’s also been a good way for our staff to keep in touch with one another. However, not everything has been positive.
One of the first profile pictures I remember seeing was a staff member’s face superimposed on the Jolly Green Giant. This picture had embellished certain anatomical features of the giant – not what we’d consider appropriate for our population of campers. After recovering from my nervous breakdown, we started to put a plan together.
In 2006, we implemented policies that were meant to discourage staff from becoming friends with campers. We had sessions in staff training about the impact that Facebook could have on their professional lives. In the years that followed, we devoted parts of our staff contract to Facebook use, we continued to develop policies, and gave more in-depth sessions during staff training about privacy settings and grouping friends.
These days there are options to isolate friends into groups and place them on limited profiles. You’d think that by now, we would have embraced the notion of campers and staff being friends on Facebook. At the risk of sounding like a Luddite, we haven’t. Even if a staff member have campers ‘friends’ on limited profiles, it wouldn’t stop them from seeing the above mentioned Jolly Green Giant profile picture and all its overstated components. Facebook has also been known to require someone to reset their privacy settings without warning, which can leave people’s profiles exposed for the world to see.
Some staff members have developed two Facebook profiles. In theory, this should work. However, in time the ‘clean’ profile that was meant for campers becomes ‘contaminated’ with friends that are not campers and the problem starts all over again.
I recently took part in a series of Social Media advertising classes offered online through JM Internet Group. During the course, Jason MacDonald compared Facebook to throwing a party. Your profile on Facebook defines the kind of party that you’re throwing. For some people, the party is appropriate for everyone to attend, but for some it isn’t. A university lifestyle is 14A at best and many profiles I’ve seen are far worse. If you continue with the analogy, some (but by no means all) of these profiles represent a party where something is going to get broken. I believe that someone can attend these parties, live this lifestyle and still be a positive role model and a great counsellor. But it is irresponsible to potentially expose campers to this part of their life. What could possibly be gained from it?
I understand when we receive a request to be someone’s friend, it’s hard to reject them. However, we have to come to terms with the fact that this is Facebook. If you ignore, block or outright reject a camper from being your friend, I’m convinced that they’ll understand.